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The Greatest Sports Month Is Marred By Tax DaySubmitted by Reed Financial Group on April 11th, 2019
Basketball, baseball, running, golf, hockey, football, soccer, cricket & taxes?
Almost everyone watches sports at least once during the year. But I bet it will come as a surprise to many that the most-watched televised sporting events actually take place outside the United States. In fact, of the Top 10 most watched sporting events around the globe, three are soccer, two are cycling, two are Olympic Games (winter and summer), and Rugby, Cricket and the Asian Games round out the list.
None are in the U.S.
Holding the top spot for the most watched sporting event by cumulative audience is the FIFA World Cup, which draws an average cumulative TV audience of 3.5 billion every four years – that’s more than half of the world’s population aged four and over. And shockingly, the 2018 World Cup final between France and Croatia drew almost 1.2 billion viewers.
Second on the list is the three-week Tour de France, which attracts an average viewership of 2.7 billion. Compare these numbers to the most watched sporting event in the U.S., which happened to be the 2015 Super Bowl that drew 114 million (2019’s drew just under 103 million).
But global TV viewership aside, let’s start an argument and proclaim that April is “The Greatest Month in Sports” every year. Here are the reasons why:
NCAA Basketball. March Madness winners were crowned on April 7th and April 8th, as the Championship Game is usually played during the first week in April. Congratulations to the Virginia Cavaliers Men’s Team and the Baylor Bears Women’s Team. And what an ending both finals provided.
Baseball’s Opening Day. Thursday, March 28th was Opening Day for the 2019 season of Major League Baseball. From 1876 to the present, every year has had an Opening Day. And Opening Day reminds us that summer is not far behind.
Yet, while the 2019 Opening Day was in March and happens to be the earliest Opening Day in history, it will always feel like April to baseball purists…
The Boston Marathon. The Boston Marathon is the world’s oldest annual marathon and started in 1897, having been inspired by the success of the first marathon run at the 1896 Olympics. And as a nod to those across the Atlantic, the London Marathon is held on April 28th and it is currently the Guinness World Record's largest annual fundraising event in the world – a record it has broken for the past 10 years.
The Masters. The Masters Tournament begins in early April, maintaining a tradition that started in 1934.
NBA and NHL. Both the National Basketball League and the National Hockey League wrap up their regular season and the playoffs begin.
NFL. The middle of April brings us the release of the upcoming fall football schedule. And it also brings us the NFL draft.
English Premier League/Champions League. If you didn’t know, FIFA stands for Fédération Internationale de Football Association. Translated to English it means: International Federation of Association Football. Besides being the most-watched sporting event around the globe, FIFA also says that there are 265 million players actively involved in soccer around the world, which is about 4% of the world's population. Or, the entire population of the U.S. minus California and Texas.
And in April, world soccer is coming down the final stretch in the most important of global competitions – the English Premier League and the Champions League.
International Cricket. The 2018–19 international cricket season wraps up in April. Did you know that Rupert Murdoch’s Star India paid $2.5 billion to buy the five-year global media rights of the Indian Premier League, making it one of the richest sporting events in the world? Oh, and the Indian cricket team for World Cup 2019 will be announced on April 15th in Mumbai.
Why We Watch Sports. We watch sports for the excitement, we watch sports for the drama and we watch sports to be with friends and family.
What does this have to do with Financial Planning? Nothing really.
But it should make you wonder. Is April the Greatest Month in Sports to offset Tax Day?